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GOTV Engine Creation For Elaine DiMasi For Congress
Elaine DiMasi was running a campaign for her local congressional seat with none of the established PR, donation sources, or field resources normally available to a candidate, putting her at a severe disadvantage (her campaign was similar to a startup with no seed funding).
After meeting with Elaine and learning about her core voters, we were able to create a digital funnel that utilized emotional ads that ushered potential voters to her website where strong language and well-designed video inspired visitors to leave us their email addresses. We subsequently created a drip campaign which welcomed new sign-ups, and periodically garnered donations rallying around the political issue most salient to the recipient.
Within a month of implementing this new system, Elaine was able to triple her weekly donations, and keep this donation rate through the end of her campaign.