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Creating an Online Sales Machine
St. Louis Kolache, a family-owned small business, had been running two successful stores and was now opening a third in Clayton, Missouri. They knew they had to do more with digital marketing, but did not know where to start. They had hired outside marketing in the past, but came away with few deliverables or tangible results.
HZQ launched multiple social media and ad campaigns on several different platforms to track which were the most effective at each store in creating return and new customers, with weekly reports and budgets to track ROI. By reinvigorating their email marketing program, combining it with in-store promotions, and working with the store managers to create novel non-traditional outreach plans (such as Waze advertising and targeted mailers), HZQ was able to build a targeted audiences that clicked through to St. Louis Kolache’s online stores at a rate 2x higher than before.
After 4 months of engagement, St. Louis Kolache has seen online orders double and observed a noticeable jump in foot traffic to its new and legacy stores.